Ashton & Co. Watches Our Story

It's a new era and we at Ashton & Co. are taking it to the big players of the watch world. We have worked tirelessly since 2018 to interrupt this space and deliver elegantly designed, premium timepieces all without the luxury markups.

At Ashton & Co. our primary value has always been to never compromise on product quality, yet at the same time deliver our products at a fraction of the cost of high-end designers.

We do this by implementing 2 simple strategies. Lowering our profit margins and being a true producer-to-consumer company.

By using our extensive knowledge of end-to-end design, researching the marketplace and collaborating with the best ethically approved suppliers, we were able to cut out all middlemen and sell our watches directly to customers, delivering an end-price way below traditional retail.

“Ashton & Co. prides itself on giving all our watches the high-end treatment, concentrating on every detail from the recognised Ashton & Co. emblem on the dial to the engraving on the case back, maintaining the highest quality at all times."

"Matt Luba - Proud Father to Ashton and Company Founder"



Our mission; to deliver quality watches at an affordable price. Ashton & Co watches are stylish, light weight and water resistant. This thoughtful Australian design means that our watches are comfortable for every day wear, whilst complimenting a casual or sophisticated style.



Time is the most precious currency we have. We wanted to celebrate time by designing boutique and stylish watches which showcase elements from our daily lives. As well as our general passion for watches, we wanted to blend together elements of our favourite holiday destination; Positano, Italy, which oozes elegance and class and is at the forefront of global fashion and our home town on the Northern Beaches in Sydney, Australia. This has enabled us to design beautifully exquisite timepieces which displays both timeless elegance and refreshing modern style, that is ready to compliment casual or sophisticated attire.

Ashton & Co. Watches Inspiration



We design our watches with a perfect blend of classical elegance and modern vibes. As an Australian owned company, we know exactly what the current trends are and what is important to our loyal customers.

We place great pride and emphasis on outstanding quality for all of our men's and women's watches using carefully selected materials and therefore guaranteeing the highest quality. All our timepieces undergo extensive and exacting checks before they are granted our emblem, which is assembled all by hand. It's all in the details; all of our watches are designed with:


The pinnacle of watch glass. Sapphire crystal is first-class, scratch free and characterised by its high degree of hardness, which protects against unwanted scratches of the watch glass.


Reliability is of extreme importance to us and for precision accuracy to the second, Ashton & Co. watches are driven by the world trusted Japanese Miyota quartz drive.


The watch case is what holds our bold timepieces together, and for this we use only the finest 316L stainless steel available. This steel promises an elegant finish, and a high load capacity.


All our watches feature a water resistance of 5 bar (5 ATM). This means that they are optimally protected against external influences such as rain or hand washing during daily use. However, we strongly advise against wearing our watches whilst swimming or bathing.


Our straps are made from strong durable raw-hide and a material loved by many for its flexibility and pure comfort.

Made from premium quality stainless steel, our Milanese mesh straps are built to last, and provide the ultimate comfort and style.



Thank you for visiting Ashton & Co.


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