THE STORY

The idea was born in 2018 and since then we have worked tirelessly to create high-quality, trend-led watches with a personal touch. We aim to combine style, passion and elegance, providing the ultimate one-stop shop for luxury watches without the luxury markups.

We do this by implementing 2 simple strategies. Lowering our profit margins and being a true producer-to-consumer company.

By using our extensive knowledge of end-to-end design, researching the marketplace and collaborating with the best ethically approved offshore suppliers, we were able to cut out all middlemen and sell our watches directly to customers, delivering an end-price way below traditional retail.

“Ashton & Co. prides itself on giving all our watches the high-end treatment, concentrating on every detail from the recognised Ashton & Co. emblem on the dial to the engraving on the case back, maintaining the highest quality at all times."

"Matthew Luba - Proud Father to Ashton and Company Founder"

MISSION AND INSPIRATION

Mission: To deliver quality watches at an affordable price. Ashton & Co watches are stylish, lightweight and water resistant. This thoughtful Australian design means that our watches are comfortable for every day wear, whilst complimenting a casual or sophisticated style.

Inspiration: We wanted to celebrate time by designing boutique and stylish watches which blend together elements of our favourite holiday destination; Positano, Italy, which oozes elegance and class and is at the forefront of global fashion and our home town on the Northern Beaches in Sydney, Australia. Our watches combine both elegance and a refreshing modern style.

ADDED LUXURIES

As an Australian owned company, we know exactly what the current trends are and what is important to our loyal customers.

All our watches undergo extensive checks before they are granted our emblem. All of our watches are designed with:

SAPPHIRE CRYSTAL: The pinnacle of watch glass. Sapphire crystal is first-class, scratch free and characterised by its high degree of hardness, which protects against unwanted scratches.

JAPANESE MOVEMENT: Reliability is of extreme importance to us and for precision accuracy, Ashton & Co. watches are driven by the world trusted Japanese Miyota 0S11.

316L STAINLESS STEEL CASE: We use only the finest 316L stainless steel available. This steel promises an elegant finish, and a high load capacity.

5 ATM WATER RESISTANCE: Ashton & Co. watches are certified 5 ATM water-resistant, which means that it is safe from splashes of water and safe from the rain.

100% QUALITY LEATHER: Made from strong durable raw-hide and a material loved by many for its flexibility and pure comfort.

MILANESE MESH: Made from premium quality stainless steel, our Milanese mesh straps are built to last, and provide the ultimate comfort and style.

CHRONOGRAPH FEATURE: Added benefit of not only a display watch, but also a stop watch with independent sweep second hand and a minute sub-dial.

MISSION AND INSPIRATION

Mission: To deliver quality watches at an affordable price. Ashton & Co watches are stylish, lightweight and water resistant. This thoughtful Australian design means that our watches are comfortable for every day wear, whilst complimenting a casual or sophisticated style.

Inspiration: We wanted to celebrate time by designing boutique and stylish watches which blend together elements of our favourite holiday destination; Positano, Italy, which oozes elegance and class and is at the forefront of global fashion and our home town on the Northern Beaches in Sydney, Australia. Our watches combine both elegance and a refreshing modern style.

ADDED LUXURIES

As an Australian owned company, we know exactly what the current trends are and what is important to our loyal customers.

All our watches undergo extensive checks before they are granted our emblem. All of our watches are designed with:

SAPPHIRE CRYSTAL: The pinnacle of watch glass. Sapphire crystal is first-class, scratch free and characterised by its high degree of hardness, which protects against unwanted scratches.

JAPANESE MOVEMENT: Reliability is of extreme importance to us and for precision accuracy, Ashton & Co. watches are driven by the world trusted Japanese Miyota 0S11.

316L STAINLESS STEEL CASE: We use only the finest 316L stainless steel available. This steel promises an elegant finish, and a high load capacity.

5 ATM WATER RESISTANCE: Ashton & Co. watches are certified 5 ATM water-resistant, which means that it is safe from splashes of water and safe from the rain.

100% QUALITY LEATHER: Made from strong durable raw-hide and a material loved by many for its flexibility and pure comfort.

MILANESE MESH: Made from premium quality stainless steel, our Milanese mesh straps are built to last, and provide the ultimate comfort and style.

CHRONOGRAPH FEATURE: Added benefit of not only a display watch, but also a stop watch with independent sweep second hand and a minute sub-dial.

Thank you for visiting Ashton & Co.

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